ALONE WE CAN DO SO LITTLE; TOGETHER WE CAN DO SO MUCH

(Helen Keller)

WE HAVE EXPERIENCED THE REVENUE MANAGEMENT EVOLUTION OVER THE YEARS AND WE NOW WANT TO SPREAD THE TOTAL REVENUE MANAGEMENT CULTURE.

We are Freelance professionals: passionate, enthusiast and restless. We have years of experience in the Revenue Management field with success stories in both International hotel chains and independent properties.
We are specialized in Revenue Management and Strategy but our network expands to a range of talented professionals in other fields as well: from Hotel / Restaurant operational management to Finance, from F&B to Social Media.

WHY SHOULD YOU CHOOSE FREELANCERS?

Experience: we have a long experience in hospitality and tourism and we bring our know-how to improve your processes. You save in recruiting, training, and people management.
Flexibility: we are flexible and the execution timings will always be agreed between parts.
Networking: We build strong relationships with all the different stakeholders in the hospitality and tech field, to find the best solutions for your property.
Time: we can work on short projects, specific activities, coaching, training or traditional consultancy. We create tailored-made projects based on your needs.
Endorsements: we have many success stories and you can talk to some of our clients for an opinion.

SILVIA CANTARELLA – FOUNDER

“I have been working in Revenue Management since 2004, when I started my journey with Hotel Management working for an International Hotel chain. I have had the privilege to live the evolution of Revenue management throughout the years; it is a discipline that I am passionate about as it is the most cross-functional job among all the different functions of the management: from Marketing to Sales, from Digital to Distribution, from Finance to Development.
I have had the pleasure to learn from the best experts in the industry and I have worked for some of the most prestigious hotels, all with complex and challenging properties. At the same time, I cultivated my passion for Revenue management by leveraging all the opportunities to grow that were available, including training and consultancy.

I decided to create this network to give a voice to all the restless and passionate professionals out there, that are willing to bring their invaluable contribution on the topics they are experts on.
We are not traditional consultants, we come from hotel operations and we are currently working in hotels. We understand the struggles and needs of hoteliers: their necessity, at times, to get flexible and concrete support from who is living and facing the same challenges on the day to day operations.

We do not sell software, models, theories or automation: we bring concrete expertise and ourselves: knowledgeable and passionate professionals.”

Total revenue management, Dynamic pricing, Food & Beverage revenue management, Rooms & F&B forecasting, Group & Catering Revenue Management, Hotel Pre-opening, Hotel repositioning.

Cooperations, lectures and speeches: Italian Revenue Forum, Hospitality Day, BTO (Buy Tourism Online), CISET, Booking.com Academy, Hospitality 360, AIRM (Associazione Italiana Revenue Management), Hotelperformance, Università Ca Foscari di Venezia, Bocconi School of Management – MFB (Master in Food & Beverage), EBIT (Ente Bilaterale Industria Turistica), Confindustria Albergatori Venezia, SKL International – Master in Revenue Management, ITS Turismo, CHM Italy, MCCrescendo.

PARTNER

ALESSANDRO CROTTI – DIRECT YOUR BOOKINGS

From Night-shift auditor, all the way up to Hotel Director. A life in the Hospitality with international chains experience and in between, Revenue & Distribution Manager, his first true calling. It was in 2010 when Alessandro decided to move forward and combine Revenue Management with his other passion: E-Commerce & Marketing.

Direct Your Bookings™ is the ultimate result of this powerful combination, what he defines as a bridge that connects pricing, hotel distribution, branding and marketing.

Keynote speaker and Online Tech Mentor for Hospitality Leaders, Ale is a tech guy but, deep down, always considers himself a Hotelier. Because also “nerds” have a heart.

How can Alessandro help your Hotel:

Digital Strategy & Funnel Marketing
Digital & Distribution Audits
Lead-Generation Campaigns
Facebook Ads
Google Ads
Chatbot
Advanced data-tracking site + booking engine (RevANALYTICS)
DYB Academy: Courses & Trainings

Find out more about Alessandro: www.directyourbookings.com

ELENA FERRARESE – JOURNALIST AND COMMUNICATION

I live and work between Bassano del Grappa and Venice. I deal with cultural journalism, press office, copywriting and communication as a freelancer, constantly searching for precise terms and evocative expressions, with one hand always resting on the dictionary of synonyms and antonyms.

But it is the words not to say (to paraphrase Alda Merini) that I love to choose with even more care, passion and dedication. I am convinced that the trump card for good communication today means 360-degree skills, keeping up with technological evolution, being inspired and constantly updating one’s know-how.

How Elena can help you:

Social Media Management,
Press office
Digital marketing
Digital storytelling
Brand reputation
Data journalism
Video-journalism
Blog creation and management
Content Curation
Seo

ROBERTO BERNARDI – FOOD & BEVERAGE REVENUE MANAGEMENT

A life dedicated to the hotels, working in several departments: Bar, Restaurant, Night Audit, Reception, Reservation, Revenue Management, Manager on duty. Covering Regional and International roles in revenue management delivering training to Revenue Managers, Reservation managers, Food & Beverage Managers, Sales Managers about the way to apply revenue management principles for Restaurants, Bar, Groups Meeting Space and Catering. Supporting the building of Forecasting tool and analysis tools for Food & Beverage and Sales & Catering in hotels and restaurants, utilizing also Six Sigma process. Co-founder of Restratego.com Consulting, specialized in the demand analysis for restaurants and events space with the aim of improving income and profitability.

How Roberto can help you:

KPI Audit (demand and revenue analysis) for: Restaurant / Bar, Meeting spaces, Room service, Minibar
Inventory
Menu profitability
Distribution model
Strategic Plan Delivery (audit results presentation)
Monitoring Bi-weekly results
Ongoing KPI monitoring
Access to Power Business Intelligence Tool with dynamic view and analysis

Learn more about Roberto at Restratego.com

PROJECTS

Hotel Excelsior Planet, Cervinia – 4 star
Revenue Management training and new pricing structure setup following the top floor renovation and total room count increase.
Hotel Terme Preistoriche, Abano Terme – 4 star
Revenue Management training and dynamic pricing conversion.
Saint Hubertus Resort, Cervinia – 5 star
Revenue management remote support, reporting, data and analytics.
Ausonia&Hungaria Wellness & Lifestyle, Venice Lido – 5 star
Revenue Management preopening phase, strategy and systems configuration from 4 to 5 star conversion. Ideas RM system setup.
Hotel Londra Palace, Venice – 5 star luxury
Revenue Management consultancy and new strategy implementation to reposition the hotel: business, channel mix and new pricing structure. Remote support and on-site training.
Li Neuli Country Club, Porto Cervo – 5 star luxury
Pre-opening setup of rooms, channel and distribution. Remote revenue management.
Magna Pars Suites, Milano – 5 star luxury
Revenue management process improvement, pricing strategy, on and offline distribution, corporate rates revision, channel manager and RMS implementation, reporting and forecasting.
JK Place, Firenze – 5 star luxury
Revenue management process improvement, pricing strategy, systems setup and 2-way interfaces connection (channel manager, booking engine, PMS), training and daily activities checklist, distribution strategy.
Casa sull’Albero, Lago di Como – Boutique Hotel.
Revenue, digital and commercial strategy optimization. Tecnology adoption and digital innovation of the Hotel.
Hotel Promessi Sposi, Lago di Como – 4 star superior.
Pre-opening plan and strategic plan for the opening forecasted in 2022. Technology adoption and digitalization.
Restaurant Da Giovannino, Lago di Como
Repositioning, on and offline strategy
Hotel Cristallo, A Luxury Collection Resort, Cortina d’Ampezzo – 5 star luxury
Temporary outsourcing revenue management
Hotel Ai Reali, Venice Small Luxury Hotels – 4-star superior
Revenue Management/Commercial strategy implementation, distribution and digital optimisation
Hotel Ai Cavalieri, Venice – 4-star superior
Revenue Management/Commercial strategy implementation, distribution and digital optimisation
Al Bailo ed Al Redentore Luxury Apartments, Venice
Revenue Management/Commercial strategy implementation, distribution and digital optimisation
Palazzo delle Pietre Luxury Apartments, Roma
Strategic repositioning